June 12, 20261 min read
The road to 100K subscribers
When I uploaded my first tutorial to KishanSheth21, I had no plan beyond sharing what I was building. Today the channel has crossed 42,000 subscribers, and I'm setting a public goal: 100K.
What got the channel here
The videos that worked were never the trendy ones — they were the full, real-world builds. Chat apps with Socket.io. A Netflix clone with Redux Toolkit. WhatsApp, Spotify, Zoom — built end to end, with all the messy parts left in.
A few things I learned along the way:
- Build complete things. A 4-hour full-stack build outperforms ten 10-minute snippets, because viewers leave with something running.
- Open-source everything. The repos behind the videos have collected hundreds of stars and forks — the code being public builds more trust than the video alone.
- Consistency beats virality. Subscribers came from showing up, not from one lucky upload.
The plan to 100K
Doubling a channel is not "more of the same" — it's sharper positioning. The focus from here:
- Production-grade builds with modern stacks — Next.js, TypeScript, real deployments
- Shipping in public: the agency work at zune.one and the launch of RaceToProd will feed directly into content
- Fewer, deeper series instead of one-off videos
I'll be documenting the numbers as they move. If you want to follow along, subscribe — you'll quite literally be part of the story.